Gamblers Spend Money 7 Times Faster At Online Casinos
A survey has revealed that on average, gamblers spend money 7 times faster in online casinos than in bricks and mortar gambling establishments. As the very essence of the internet is speed and convenience this is perhaps not so surprising in online casinos gamblers do not have the distractions that they do in real world casinos. Nevertheless it appear that online gamblers are generally dissatisfied with the gaming experience in current online casinos.
Jon Hingston, Customer Satisfaction Manager at Casino Genie, says, “We surveyed 2,500 online gamblers and the result were startling. All nearly 78% of those asked said that they would change casinos immediately for a more realistic player experience, irrespective of bonuses accrued or how long they had played there. We think that this should worry all online casinos.”
So why is player experience the way forward? Hingston says, “Currently online gamblers play several games at once to maximise their online experience which is great for casinos and is a good adrenaline rush for the player. However, once the adrenaline rush is over and the computer is switched off the player feels ‘used’. They have, more often than not, spent more money than they intended to and have ‘slightly negative feelings’ towards that online casino.”’ He goes on to explain that the innovators in this sector will try to bring more realism to the whole player experience and slow the game down.
Slow the game down? Won’t that reduce the casinos profit? “The truth is that online casinos”, say Hingston, “will have more loyal customers this way. Sure customers will spend more slowly, but the richness of the experience will mean more to them and engender a longer more loyal customer base. It is worth pointing out that obviously some players may decide that 3-D gaming is not for them and return to their previous tried and tested casino. So 3-D operator need to offer a 2-D version too.
So it is clear that, as with all sectors before it, customers are starting to shape the online gambling sector. The customer is King. But this year only those companies who understand that and do something about it will benefit.
And our advice to online gamblers is to look around and don’t be satisfied with average. There is a world of options coming to market this year which could just change the way you feel about online casinos.
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